12. Solution: Competitors

My Solution

• Target audience: Users who need help organizing parties
  
  

• Competitor in a similar space: Evite
  Sources: Evite website and Similarweb - Evite.com
  
  

• Competitor's target audience: "College-educated, affluent females with children".
  Source: Evite Press Kit 2019
  
  

• Competitor's market share: 0.26%
  Source: Evite Market Share and Competitor Report

What we can learn from a deeper look at the data:

1. We see a lot of competition, but it is not all in the same exact space so there is space for our product.
2. Even the best-known products don’t get a lot of traffic so we should not anticipate a lot of traffic initially.

Additional Reading

You can learn more about researching the competition here:

• 7 Ways to Better Understand Your Competitors

• 5 Things You Should Know About Your Competitors